City of Perfume

Parma

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DESTINATIONS italy parma Do & See City of Perfume

City of Perfume

Immerse yourself in the history of Parma and discover the tradition of perfume and the main characters of its supply chain in the region from 1816 till now. The greenhouses Ducal Park will introduce you to the famous Violetta di Parma. The love of Maria Luigia of Austria for this gorgeous flower are on display at the Glauco Lombardi Museum. Stop by the Acqua di Parma flagship store — one of the historic perfumeries in the city centre that had an enormous influence on the perfume industry worldwide, especially when it comes to packaging. Violetta di Parma 1930 shop will give you a glimpse into the life of Ludovico Borsari and his company, as well as contemporary local glass industry represented by the Bormioli Company.

Do & See

Parma is not only rich when it comes to food — the city is has an impressive cultural and artistic tradition. This alluring town will for sure conquer you with its important art galleries, museums, ancient churches and buildings as well as stunning natural reserves and green areas in its vicinity. In this region you will find the right balance between cultural activities and active holiday, tied together with delicious food — a wining ensemble for the perfect stay in Italy.