Recognizable for its popular zigzag pattern, Missoni is another luxury design brand that can be found in Portofino. This clothing brand sees collections for women, men and kids, but also sells swimwear and bathrobes.
Luxury boutiques line up neatly down Portofino's cobbled alleys, making it an attractive destination for fashion enthusiasts. The popular jet-set resort also doesn't fail to treat the holiday-makers fairly, offering a plethora of high-end stores and art galleries. The pulsing heart of fashion revolves around Martiri dell'Olivetta Square (the so called "Piazzetta"), but Calata Marconi, Via Roma and Molo Umberto I are also packed with luxury brand names and upscale restaurants.